Brand Identity

Your brand isn't just something your company sells; it isn't just some service you provide. Your brand is an idea, a symbol of what you stand for, and what identifies your company in the face of your competitors. Your brand identity could be your logo, catch phrase, a song, colors, people, etc. It is a collection of things, ideas, and symbols that associate with one another to create a stronger recognition of your company and its products and services within the hearts and minds of your customers.

It is no accident that when you think of McDonalds and think of Ronald McDonald,

As an Arizona business owner or freelancer, you probably know the importance of a good design for a website, and you may think you have found an effective web design for your site. But is that outstanding web design really unique, or is it a template that dozens of other sites also display? There are few things as unprofessional as having the same website as some other business out there, and this blog will explain why.

If you are an artist, photographer, author, or interior decorator, do you tell potential clients that they should select your business because it is exactly the same as

The effective web design process has many aspects. Each one might seem trivial, like it may not make a difference, but in reality, every little detail has an impact on your overall web design. One often overlooked detail in effective web design is font.

If you have gone about creating your website the correct way, you will have a lot of content. After all, as many professionals say, “Content is king.” However, as we discussed last week, hopefully it is arranged tastefully and does not end up looking cluttered at first glance. As you well know, that first glance is extremely important; it

When it comes to effective web design, many key features exist. One of the most obvious and important characteristics of an outstanding and effective web design is simplicity. However, few people seem aware of this, as so many websites appear overcrowded and cluttered. In order to really understand this concept, think of a website like a room in an elegant house. Which of the following rooms is more likely to be found in a nice, well-cared for house?

The first house has decent structure, but seems to be filled with random clutter. It does not appear organized, and definitely seems to have some

In this tutorial I will explain how the Clone Stamp and Spot Healing Brush tools work, and show a few examples of what they can do. Clone stamp is a tool that will copy an area with a brush of your choosing, and then paste that copied area somewhere else on your image. It is great for photo retouching, or generally removing anything you don’t want from a flat image.

Spot healing brush has a similar use but it functions slightly differently. The spot healing brush works like a normal brush in that you paint over an area. When you have an area with differing textures and you want them to

Is web design art? The question of what is and what isn’t art has been a hotly contested question for hundreds of years. A particular group of people may consider something art while another group considers it junk, or are even offended by the notion that something could be considered art. There have been numerous art movements throughout history that when they first appeared the critics of the time scoffed at the notion of that art movement being considered art. But generally the movement that is at first not considered art, is eventually accepted.

I think this is because people love the

I came across a great blog post by colorlovers.com

Some of the best color palettes can be found in nature. A great example of this can be seen in butterflies: they have vivid colors either to trick their prey into thinking they are poisonous or to camouflage into their surroundings.

Sites designed with poor color choice can instantly ward off visitors faster than a can of raid on an ant hill. However, in just a few minutes and some inspiration, such as these gorgeous butterflies, we can quickly find some amazing color schemes. Now you are on the road to effective web design. Effective web

There are a lot of websites that I visit while looking for inspiration or just when casually perusing the web that are like nails on a chalkboard for my visual cortex. So I decided to compile a list of things to consider when developing your own design or when thinking about how an effective web designer could create your website.

• What does that say?
  • Make sure you choose correct contrasting colors; green and red, despite being great Christmas colors, are poor friends when it comes to font relationships. Throw the gray background with red text out the window unless you want to give your Uncle

The Internet is clearly crucial to our society. Many people depend on the Internet for several services, such as daily communication, school, banking and bill pay, and even work, just to name a few. Obviously most people could not go a day without it. Thus, it makes sense to use the Internet as a way to develop and improve your business, mainly using online marketing.

Although Internet marketing has many names and includes several different tactics, one thing is clear: it is an essential device in today’s world if you truly want to increase your business. Without it, a company does not have

In this tutorial I will explain the various transform commands and how they function. Although I only use them for text in this demonstration, they are extremely versatile and can be used in nearly every area of Photoshop editing. There is also a fair amount of overlap in the function of the different commands, but each acts slightly differently.

Scale and rotate are fairly self explanatory; scale makes things larger or smaller and rotate moves things on a clockwise or counterclockwise axis. The point which something rotates around will be at the center of the transform box, where there is a