So you have started your own business, and even have a company website. Now you might be wondering how to drive traffic to your site. You need to first advertise your company, and secondly get people interested in your website, products, and services. There are a few particularly popular ways to do this, but one of the best ways to do so is to feature SEO articles about your business, both on your website and on other sites. If you have never heard of article marketing, you are probably wondering what it is and how it could help your company. Furthermore, you might not know what SEO is, either.

Let’s begin with SEO, which is a confusing term for many people. It stands for search engine optimization, and it involves the writer of your articles adding certain keywords to each article. These keywords are determined by how likely the big three search engines (Google, Yahoo, and Microsoft Live Search) are to pick up your article, and they can be a single word or a whole phrase. You need to put yourself in the shoes of your potential customers to determine these keywords. For example, if you own a waffle establishment, your potential clientele is probably going to search for terms like “waffle,” “the best waffles,” “waffle restaurant,” etc. If your article has all these terms, it is likely to appear towards the top of a search. If you cannot decide which terms to use, you can always leave this job to a professional.

Once you have decided which terms to use, you need to include the keywords in your articles as many times as possible while still having it look natural. Check out the following sample sentences for the term “great waffles”: