Something we at Webflo have learned early on in the endeavor to forever advance our craft of web design is the key use of subtlety in our design. You might wonder what subtlety is, or at least question its application when it comes to Arizona web design.

Subtlety is you looking at a website and it striking you as being an excellent website, but you can’t quite put your finger on why it is.

Subtlety is a website having many animated buttons but only allowing them to activate when the user hovers on them so as to avoid making a site too busy and loud.

If your company has a website and you would like to start selling products online, you will need an e-commerce website. The path to obtaining a working e-commerce website that also employs effective web design is often confusing. Fortunately, you don’t have to deal with it alone, as most web designers know the ins and outs of creating an attractive and convenient e-commerce website. 

Getting Started 

In order to get a feel for what you will need, you should check out the websites of your favorite online stores. What makes them your favorite places to shop? The product itself probably has a lot to do with it, but is your shopping experience on each site frustrating, or does it flow smoothly? Most likely, shopping at your favorite online store does not make you want to pull out your hair. Instead, the design is intuitive and attractive, and displays effective web design. Why not offer these same qualities to your customers?

Having seen thousands of websites, I always pondered why new companies are still designing in tables. On their website they state that they know the latest technologies, are efficient with code and compliant...etc. Yet, when you view there site it looks fine, but they give 100+ errors. For some reason, errors seem to show up more in tabled layouts. You will see a site design in all tables if you view their source and there is nothing but <td><tr> on the page. It is okay to use tables for some specific modules or only partially when needed, but to make an entire layout on tables in not intelligent design at all.

Enter CSS
There are many ways to design a website effectively. With CSS, the tableless layout can be very flexible. One line of code can change the page layout completely. And this is a good thing, because once tables are placed, you have to go back into the html just to change it. Having designed all my layouts using external style sheets I can say that it does take more time and you will get a bunch of headaches. Usually the headaches will be from how much we all hate IE and why does everything look different in certain browsers. But the more time spent on a tableless layout, there is less time for modification in the long term.

The world we live in is one of symbols, icons, and imagery. We are constantly bombarded with images of every sort in our day to day lives. It stands to reason this would cross over into the virtual marketplace of the web to continue the trend of powerful images invading the global consciousness.

An image can be a visual punch, or a subtle pattern used in just the right manor in order to compliment a near perfect website design. The trick is to know how and when to use the right images, and our Webflo designers excel at this skill. A prime example of this concept is in the Webflo portfolio under project 1.

The Baby Steps website uses very strong photo imagery of babies in order to provoke a response of love, hope, and the significance of new life.