Your brand isn't just something your company sells; it isn't just some service you provide. Your brand is an idea, a symbol of what you stand for, and what identifies your company in the face of your competitors. Your brand identity could be your logo, catch phrase, a song, colors, people, etc. It is a collection of things, ideas, and symbols that associate with one another to create a stronger recognition of your company and its products and services within the hearts and minds of your customers.

It is no accident that when you think of McDonalds and think of Ronald McDonald,