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Tag >> usability
Nov 05
2008

Web Design Packages

Posted by Ross in usabilitytipsmarketing

After many questions about pricing, we at Webflo Studios have decided to release our web design packages.  I know this is not much of a big deal for people, but it should give possible clients a good idea of our price range.  I have researched many companies that do have prices listed on their websites, and according to this research, our prices are very reasonable:

Sep 25
2008

Effective Web Design: Building an E-commerce Site

Posted by autumn in usabilityeffective web designe-commercedesign

If your company has a website and you would like to start selling products online, you will need an e-commerce website. The path to obtaining a working e-commerce website that also employs effective web design is often confusing. Fortunately, you don’t have to deal with it alone, as most web designers know the ins and outs of creating an attractive and convenient e-commerce website. 

Getting Started 

In order to get a feel for what you will need, you should check out the websites of your favorite online stores. What makes them your favorite places to shop? The product itself probably has a lot to do with it, but is your shopping experience on each site frustrating, or does it flow smoothly? Most likely, shopping at your favorite online store does not make you want to pull out your hair. Instead, the design is intuitive and attractive, and displays effective web design. Why not offer these same qualities to your customers?

Sep 11
2008

Effective Web Design - Clean Code - CSS explained

Posted by Ross in usabilitysimpleeffective web designdynamic contentdesigncss layoutContentaccessabilty

Having seen thousands of websites, I always pondered why new companies are still designing in tables. On their website they state that they know the latest technologies, are efficient with code and compliant...etc. Yet, when you view there site it looks fine, but they give 100+ errors. For some reason, errors seem to show up more in tabled layouts. You will see a site design in all tables if you view their source and there is nothing but <td><tr> on the page. It is okay to use tables for some specific modules or only partially when needed, but to make an entire layout on tables in not intelligent design at all.

Enter CSS
There are many ways to design a website effectively. With CSS, the tableless layout can be very flexible. One line of code can change the page layout completely. And this is a good thing, because once tables are placed, you have to go back into the html just to change it. Having designed all my layouts using external style sheets I can say that it does take more time and you will get a bunch of headaches. Usually the headaches will be from how much we all hate IE and why does everything look different in certain browsers. But the more time spent on a tableless layout, there is less time for modification in the long term.

Still don't get it?
Someone asked me when I was talking about css. They were like "what's that?"  There are probably many analogies. At the time, I gave an example of a solar power plant. Think about the new age solar plants and the old school plants. At ASU you will see rows of solar panels that probably are stagnant and don't move with the sun(though I am not sure). Now look at the newer power plants that have rows of mirrors that reflect all there light on a single tower that contain the solar panel(s). My point is irrelevant to which produces more power, but more relevant towards time. Imagine 10 years down the line when nano solar panels come out and produce 1000 times more power than today's. Well, if you have a grid of solar panels (old school method), you have to switch every single row out and replace it. With the other method, it would be way easier to change the single or group of panels that are centrally located in the tower.


Jul 27
2008

Effective Web Design: Precedence, Navigation, Usability.

Posted by ted in web designusabilitynavigationeffective web design

Recently I came across an excellent blog article that simply states a lot of very important principles our Webflo designers routinely employ in our clients' websites.

The first principle I'd like to discuss is Precedence, or guiding the eye. Precedence is a very useful tool in leading the user through the various parts on your site in the most efficient manner to make them aware of your logo message and content, in the proper order.

A very large portion of web design is about information, and how it is arranged. Thus, purposefully and deliberately designing the visual flow of the information is a key element in the overall design process.

Many different elements of a layout can influence the precedence, such as position on the page, the color you are using and the contrast it creates, as well as the design elements on your site. Specific objects will tend to lead the eye in a particular direction, such as a large arrow. In this case, the eye, of course, follows the arrow.

May 04
2008

Effective Web Design: Keeping it Simple

Posted by autumn in usabilitysimpleorganizationeffective web design

When it comes to effective web design, many key features exist. One of the most obvious and important characteristics of an outstanding and effective web design is simplicity. However, few people seem aware of this, as so many websites appear overcrowded and cluttered. In order to really understand this concept, think of a website like a room in an elegant house. Which of the following rooms is more likely to be found in a nice, well-cared for house?

room

room2

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