Recently I came across an excellent
blog article that simply states a lot of very important principles our Webflo designers routinely employ in our clients' websites.
The first principle I'd like to discuss is Precedence, or guiding the eye. Precedence is a very useful tool in leading the user through the various parts on your site in the most efficient manner to make them aware of your logo message and content, in the proper order.
A very large portion of web design is about information, and how it is arranged. Thus, purposefully and deliberately designing the visual flow of the information is a key element in the overall design process.
Many different elements of a layout can influence the precedence, such as position on the page, the color you are using and the contrast it creates, as well as the design elements on your site. Specific objects will tend to lead the eye in a particular direction, such as a large arrow. In this case, the eye, of course, follows the arrow.